Kontrapunkt wins gold for Carlsberg typeface at Creative Circle Award 2009. The story behind the typeface named Carlsberg Sans is a real fairytale with elephants, artistic heritage and a happy ending. The Creative Circle Award jury gives gold to 'a piece of work demonstrating courage and will to break conventions and to set new standards'.
"We are extremely proud to be awarded gold for this comprehensive typography for one of Denmark's oldest and most well-known international brands. It's a typeface that will last the next 100 years," says Kontrapunkt creative director, Martin Lasthein Hansen.
Carlsberg Sans was stylistically created to sit comfortably alongside the Carlsberg logo, something that no other typeface had managed before. Text written in Carlsberg Sans will inherently complement the logo, rather than distract from it. And the two lived happily ever after.