Kontrapunkt strengthens brand strategy practice

To meet the increasing demand for global high level brand strategy advice, Kontrapunkt has hired Jasmi Bonnén as senior strategy consultant.

Jasmi Bonnén has a MSc in Economics and Business Administration from Helsinki School of Economics. She comes to Kontrapunkt from a position as Marketing Manager at L'Oréal Denmark. Prior to this she worked as a top management consultant for McKinsey & Company.

"We are happy to have Mrs. Bonnén joining Kontrapunkt. She brings with her a rare combination of strategic insights and implementation skills. She not only knows how to position a brand for profitable growth, she also knows how to execute that position. That will greatly benefit our clients in their efforts to make their brands into global growth drivers", says brand strategy director Rasmus Bech Hansen.

Mrs. Bonnén has taken on the position from October 1st 2006 and will be working out of Kontrapunkt's headquarters in Copenhagen. ///

October 2006