In our search for Tuborgfondet’s new visual identity our designers went back to basics and used handwriting to create the new logo for the Danish fund.
Executive Design Director, Bo Linnemann, explains, "The handwriting supports the solidarity because it is a tool for everybody to communicate with. We wanted an image that signals both the raw and unfinished, and invites people to create something together. Details in the handwriting reflects diversity among humans. No handwriting is alike.”
The idea behind the new identity for Tuborgfondet is to resonate volunteering and fellowship. Tuborgfondet supports volunteering communities within music, sports, education and many other social initiatives.