Respacing Novozymes
Kontrapunkt has in partnership with global bioinnovation leader Novozymes completed the first prototype reception in a major rebranding of Novozymes' workspaces and buildings under the mantra of "Rethink Tomorrow".
Versatile brand identity mimics Novozymes' products
When you walk into the new reception of Novozymes' Bagsværd office, it seems that Kontrapunkt is truly Respacing Tomorrow. Entering the reception immediately conjures images of stepping into a serene futuristic Scandinavian forest. Clumps of sloping birch trees act as work-stations, housing brochures, coat hangers, tables, and monitors. The reception desk is shaped like a giant molecule. Just as with the chains of enzymes created by Novozymes, the desk can be added to like a jigsaw, depending on the size of the space and the needs of the client. Behind the reception desk, a multi-coloured print is splashed onto the wall. The bold greens, blues and reds mimics the fungi used by Novozymes in creating various enzymes.
Environment and science work hand in hand
The underlying premise of Novozymes' business is to take natural products and fuse them with scientific development to create innovative enzyme and biological solutions for a variety of commercial purposes. Kontrapunkt examined this concept and applied it to the reception with the realisation that this area is not only the customer's first impression of Novozymes, but is also an opportunity to impart a greater understanding of what the business is essentially about. The brand design is understatet, but clearly embodies visions of a synthesis between science and environmental sustainability.
Branded spaces
When Novozymes approached Kontrapunkt last year and asked for a new brand identity, the team at Kontrapunkt chose to push the boundaries of market design with what Project Manager Lars Larson terms branded spaces. "The idea is fairly simple. An office should visually represent the company in the same way a logo or vision statement does." Unlike a traditional architectural approach, Kontrapunkt's starting point is not to work around the specific physical parameters of the building, but rather to gain a deep understanding of the business and its values and then use this knowledge to translate the company identity into a space.
Managing Director Rasmus Bech Hansen explains that: "this innovative approach to design is a long-lasting and comprehensive branding tool that provides customers with an intimate and memorable experience." Because the focus is on the brand and not the space, the result is an architectural advertising blueprint that can be adapted to different spaces throughout the world, creating an economical and united brand identity.
For comments or further information please contact Senior Project Manager Lars Larson,
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For press inquiries please contact press coordinator Helene Øllgaard,
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