ICEpower - a crystal clear identity

A new visual identity platform has been created for Bang & Olufsen ICEpower a/s - one of the world's leading developers of high-performance audio power conversion solutions. The ICEpower® patented technology has revolutionized the performance, efficiency and power density of the audio power conversion process on a variety of platforms. From miliwatts to kilowatts, the solutions are implemented in a number of consumer and professional music systems, home theater systems, mobile phones, and automotive audio.

Following the rapid spreading of ICEpower solutions in various audio applications, ICEpower needed a clear visual identity that could brand the company, and signal its presence to its B-2-B customers and to users of the final audio products alike. The new identity is created around a logo that is inspired by the blueprint architecture of the ICEpower module device: a small structure generating powerful sound.

"The new visual identity and logo clearly express the essence of the ICEpower brand, which are technological leadership and innovation in the field of audio power conversion," says Dr. Karsten Nielsen, Founder and CTO of Bang & Olufsen ICEpower. "The new identity communicates ICEpower's engineering essence, as well as our Danish roots, both of which we are proud of. It is a nice 'wrapping' to our state-of-the-art solutions, which helps to communicate both to the industry insiders and to the music affecionados all over the world."

ICEpower customers and partners today include some of the world's most prestigious brands, such as Bang & Olufsen, Bowers & Wilkins, Pioneer, Alpine, Samsung and Audi.

For question or comments, please contact senior identity consultant Thomas Sehested,   ///

September 2007