Fashion: Bruuns Bazaar launches new identity

Since the first collection was launched in 1995, Bruuns Bazaar has evolved into an international fashion house that creates classic and edgy design, which is sold in more than 25 countries.

As Bruuns Bazaar continues its expansion on new markets across the globe, the company wished to brush up their visual identity to create a more unique expression that would position themselves more clearly against other fashion brands in the international arena.

"We have grown to a well-established fashion brand in northern Europe, and we felt it was time to brush up our identity, so it reflects our present position and forward growth strategy," says Bjørn Bruun, founder of Bruuns Bazaar, and continues:

"A new visual identity was created that evolves around a simple unifying logo that serves as the canopy under which all sub-brands - such as BB, BZR and BZR Jeans - are placed. The canopy is flexible, so that Bruuns Bazaar can include new brands as they are born."

The new identity is not only visible on the label, but is carried through in all aspects of the brand - from concept stores, retail, advertising, communication, marketing and personal attitude.

Today, the brand is present in more than 25 countries. The Headquarter is located in the centre of Copenhagen and together with Bruuns Bazaar's own shops, four in Denmark, one in Stockholm and one in Oslo, Bruuns Bazaar employs more than 100 people worldwide.

For question or comments, please contact co-managing director Rasmus Bech Hansen,   ///

August 2007