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Tasaki jewellery is well-known for its quality pearls, but the perception is that Tasaki has been a quality-focused but rather staid brand. They were not getting younger and neither were their costumers. They had to redefine themselves to reach their younger target group. Kontrapunkt got the assignment.

We developed a custom Tasaki typeface for their logomark, jewellery boxes and the overall communication. The design may seem very simple, but every detail has been imagined with painstaking precision—a genuine mirror of the Tasaki approach to jewellery creation.

Danish design has put the dazzle back into the Tasaki jewellery brand and made it a leader in the luxury goods category.