RECENT NEWS
Repositioning Bergen
02.07.10
More information
For further information please contact senior brand strategist Svate Lindeburg /Bergen – the secret capital of Norway
New York has I LOVE NY, Copenhagen has cOPENhagen, Stockholm has STOCKHOLM – THE CAPITAL OF SCANDINAVIA. Now Bergen walks the line.
Together with the Norwegian agency Fuggibaggi Design and the Scandinavian PR-agency Geelmuyden-Kiese, Kontrapunkt has won the competition for creating a new promotion concept for Business Region Bergen.
Business Region Bergen is a public organisation engaged in regional business development attracting businesses and talents to the region.
The new repositioning strategy includes a visual identity, communication concept and marketing services. Now the branding concept has been launched and the identity rolled out.
Bergen is an important business hub and also referred to as the Atlantic coast capital of Norway – and in August 2004, Time magazine even named the city one of Europe's 14 ‘secret capitals’.
“Like Barcelona, Bergen has its own characteristic culture, language and national anthem – historically they have oriented themselves towards continental Europe as much as Oslo. The promotion concept is reflecting this by being ‘bergen-like’ - rather than Norwegian - and at the same time having a global appeal”, says Senior Brand Strategist in Kontrapunkt Svante Lindeburg.
The solution is the pun BerGenerating .. - working as a flexible brand identity and communication concept. The play with words BerGenerating connects Bergen’s diverse business sectors and 20 municipalities hereby supporting further development and dynamic growth in the region.
“In the design we are inspired by the regions great contrasts and the city’s location – a vibrant mini-metropolis surrounded by a group of massive mountains. The typography is angular and hard as a rock. The colors are bright - inspired by the fjords, snow, flowers and the ship painting used in the harbour”, says Lars Bjørnstad, designer in Kontrapunkt.
New York has I LOVE NY, Copenhagen has cOPENhagen, Stockholm has STOCKHOLM – THE CAPITAL OF SCANDINAVIA. Now Bergen walks the line.
Together with the Norwegian agency Fuggibaggi Design and the Scandinavian PR-agency Geelmuyden-Kiese, Kontrapunkt has won the competition for creating a new promotion concept for Business Region Bergen.
Business Region Bergen is a public organisation engaged in regional business development attracting businesses and talents to the region.
The new repositioning strategy includes a visual identity, communication concept and marketing services. Now the branding concept has been launched and the identity rolled out.
Bergen is an important business hub and also referred to as the Atlantic coast capital of Norway – and in August 2004, Time magazine even named the city one of Europe's 14 ‘secret capitals’.
“Like Barcelona, Bergen has its own characteristic culture, language and national anthem – historically they have oriented themselves towards continental Europe as much as Oslo. The promotion concept is reflecting this by being ‘bergen-like’ - rather than Norwegian - and at the same time having a global appeal”, says Senior Brand Strategist in Kontrapunkt Svante Lindeburg.
The solution is the pun BerGenerating .. - working as a flexible brand identity and communication concept. The play with words BerGenerating connects Bergen’s diverse business sectors and 20 municipalities hereby supporting further development and dynamic growth in the region.
“In the design we are inspired by the regions great contrasts and the city’s location – a vibrant mini-metropolis surrounded by a group of massive mountains. The typography is angular and hard as a rock. The colors are bright - inspired by the fjords, snow, flowers and the ship painting used in the harbour”, says Lars Bjørnstad, designer in Kontrapunkt.