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For the first time ever the best football league in Denmark ‘Superliga’ get’s a logo and a visual identity. Kontrapunkt is behind the new logo.

Watched by more than 20 million football fans on television, 2 million spectators and achievements placing the Superliga as the leading and most lucrative league in Scandinavia – the Danish football league has certainly grown up!


To manifest this development the Superliga asked Kontrapunkt to come up with a new logo capturing the essence of the league. With multiple stakeholders – diverse clubs and association - to take in to consideration while delivering a high quality design, the logo was a challenge.

“The logo is capturing the energy and love in football – it is about drama, passion and being together. It is a power struggle - an eternal story about heroes, villains and victims. And I think we did hit it spot on”, says Lars Bjørnstad, Kontrapunkt’s designer behind the logo.
 

It was important that the logo didn’t overshadow the existing clubs, but supported them. The new Superliga logo creates a common platform for the diverse Danish member clubs. It will help Superliga to further enhance their competitions and strengthen the long-term future of the Superliga and its clubs. “The logo clearly communicates in a dynamic sporting context. The logo can both be interpreted as a “S” like in Superliga and as a kick. We now have a strong and flexible logo that visually places Superliga in the same category as Premier League, Champions League and Bundesliga”, says Lars Hausted from Divisionsforeningen (Divisionsforeningen is the Danish trade association for the clubs playing in the Danish premiere league).

The complete design solution will be implemented on all touch points – from clothing and merchandise to the football stadiums beginning summer 2010.