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Design Forecast
28.04.10
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For further information please contact project manager Helene Øllgaard /Kontrapunkt is part of Danish Design Centre’s exhibition ’10+ Design Forecast’. The exhibition takes stock of Danish design in the first ten years of the new millennium and examines, which design trends define our time, and which will have a big role to play in the years to come. Kontrapunkt’s identity for Danske Bank is one out of ten examples that explore today’s design competence.
Our contribution to the exhibition has a conceptual approach and visualizes the development of the identity through elements of the identity. Entirely simple, the design process is described in spoken words written in the ‘Danske’ typography on a large board.
When we were invited to exhibit the Danske Bank identity and design process, we asked ourselves how to exhibit the developing process of a decade old identity. The Danske Bank identity is today part of any Dane’s life. Whether or not you’re a client of Danske Bank, you meet the identity on signs across most towns in Denmark, in TV commercials and in newspapers. You see it everywhere, so why would you want to go to an exhibition to see it once again? What you can’t experience in daily life is how the well-known identity came to be – how it was developed in close collaboration with the bank ten years ago. Go and have a look …
April 29, 2010 – October 31, 2010 at Danish Design Centre, Copenhagen www.ddc.dk
Our contribution to the exhibition has a conceptual approach and visualizes the development of the identity through elements of the identity. Entirely simple, the design process is described in spoken words written in the ‘Danske’ typography on a large board.
When we were invited to exhibit the Danske Bank identity and design process, we asked ourselves how to exhibit the developing process of a decade old identity. The Danske Bank identity is today part of any Dane’s life. Whether or not you’re a client of Danske Bank, you meet the identity on signs across most towns in Denmark, in TV commercials and in newspapers. You see it everywhere, so why would you want to go to an exhibition to see it once again? What you can’t experience in daily life is how the well-known identity came to be – how it was developed in close collaboration with the bank ten years ago. Go and have a look …
April 29, 2010 – October 31, 2010 at Danish Design Centre, Copenhagen www.ddc.dk