More information
For further information, please contact founding partner and creative director Bo Linnemann
For press inquiries please contact press coordinator Helene Øllgaard
The museum’s full name is a mouthful to say and a mindful to remember. To give the organisation a more human and emotional touch, we suggested a simple but effective combination that truly reflected their mission and identity:
Herning + Art = Heart.
Visually, we took our inspiration from the museum’s architect Steven Holl. The structure he designed is based on the textile history of the area and the building’s previous role as a shirt factory. The walls remind you of ribbons, and the roof bears more than a passing resemblance to a collection of shirt sleeves.
Building on this theme, we customised a complementary typeface that is used on everything from signage to promotional communication. Weaving name, typography and architecture into a characteristic identity, we have created a signature for the museum – as well as the whole region.
The Herning Musem of Contemporary Art opens to the public on 09.09.2009.
