NEWS ARCHIVE
Probably the Best Castle in the World
02.11.09
More information
For further information please contact Senior Brand Strategist Svante Lindeburg /In connection with the publication of the White paper on the future of manor houses and castles in Denmark, Senior Brand Strategist Svante Lindeburg holds a presentation and a workshop on branding.
Many manor houses think that more branding might be their way out of the economic crisis that they are in. However, Svante Lindeburg argues that it is actually not more branding that they need. Unique history, romantic stories and beautiful locations – they have it. What they lack are products, experiences or other offerings that are relevant to people today. Like everyone else they are on a market and they need to professionalize in order to keep up with their competitors. In Svante’s presentation he challenges the traditional perception of what a brand is and comes with concrete examples of what a brand can do, when managed right.
Svante’s presentation is part of the conference Inheritance and Innovation taking place at Holckenhavn Castle 27th October 2009 arranged by Realdania and Bygningsarv.
Many manor houses think that more branding might be their way out of the economic crisis that they are in. However, Svante Lindeburg argues that it is actually not more branding that they need. Unique history, romantic stories and beautiful locations – they have it. What they lack are products, experiences or other offerings that are relevant to people today. Like everyone else they are on a market and they need to professionalize in order to keep up with their competitors. In Svante’s presentation he challenges the traditional perception of what a brand is and comes with concrete examples of what a brand can do, when managed right.
Svante’s presentation is part of the conference Inheritance and Innovation taking place at Holckenhavn Castle 27th October 2009 arranged by Realdania and Bygningsarv.
