Copenhagen’s Tourist Information Centre is naturally eager to make the city a must for any self-respecting tourist. More ambitiously, they want Copenhagen to be a “must-come-back” destination. The organisation approached us for help in doing just that—by creating the best tourist information service in the world.

Our research told us that most visitors wanted to experience Copenhagen the way a local would. Enter “Copenhagen Right Now”, a concept that offers tourists up-to-the minute information on everything from local cafes to cultural happenings. We redesigned the interior of the central tourist office to be an easy-access, information-rich resource for the stuff not found in travel guides. Within minutes, tourists can find the current events and locations off the beaten track they might never discover in any other city.

Copenhagen Right Now is an essential component of the tourist information centre’s services, and many local businesses are being promoted through the programme. Most importantly and rather sneakily, the concept promotes the idea that there is always something going on in Copenhagen—and if you don’t come back, you really will be missing something.

For further information, please contact senior project manager Lars Larson