Novo Nordisk is a global leading pharmaceutical and research company with a special focus on diabetes. For the last two decades, we have partnered with them for many projects, including brand development of new products, packaging design services, communication and much more. A few years ago, Novo Nordisk went through a brand updating process with Kontrapunkt. Recently, we also helped them shape and share their ultimate brand promise: “Changing diabetes”.

“Changing diabetes” is a promise to do whatever it takes to beat diabetes, and it influences every decision and action Novo Nordisk and its employees make. We developed the visual representation of that promise so that it could be expressed simply and consistently across everything from airport billboards to recruitment campaigns. We also developed clear implementation guidelines the company’s own communicators can use to express the promise easily, in any market. And we helped shape the strategy for using the promise effectively without impacting other business areas negatively.

Governments, legislators, health care professionals, employees and the public… for everyone, “Changing diabetes” has become a rallying cry that is widely recognised and acted on. And Novo Nordisk leadership in fighting a disease that needs a concerted global effort is unquestioned. We continue to work closely with Novo Nordisk on product launches, instruction manuals, films, corporate communication—and of course, on changing diabetes.

For further information, please contact senior project manager Marie Hutchings