
BRAND IDENTITY
Ongoing results
Brand platform and annual report for NeuroSearch
A delicate balanceNeuroSearch is a fast-growing global biopharma company. They specialise in research and development, with focus areas such as the central nervous system. NeuroSearch is in the midst of a strategic change and will soon be launching its own medical products. The way they act and communicate naturally has to support this change. | The door to the futureTo reflect the new shift, Kontrapunkt developed a brand platform in close collaboration with senior management. Apart from giving NeuroSearch direction, the brand platform also formed the foundations for the design of the 2008 annual report. The report uses bold black and white photography, bright orange as a signature colour and bold headlines to complete the package. The design shows NeuroSearch as an ambitious and current company - one of the leading players in the pharma business. | Moving forwardWith a concise brand platform and a bold annual report, Neurosearch now holds the cornerstones to reflect the company’s character and support the strategic shift in the market. Combined, they serve as a reference point in NeuroSearch’s journey forward. | More informationFor further information, please contact senior project manager Marie Hutchings or senior project manager Nicoline Klareskov |






