The Ida institute helps audiologists worldwide to share hearing care knowledge and move the field forward. Ida asked us to consult on strategy and identity in getting the word out about their training and tools – and to eventually design and implement their website as a global hub for the professional development of audiologists.

To find out what audiologists need from a training resource, we began by finding out what patients need from their audiologist. Research showed empathy was key—our work should recognise and address the patient journey from discovery of hearing loss to solution. We developed a logo that hits that tone, representing the dialogue between patient and audiologist. The Ida website was built from scratch around a collection of learning tools, including an interactive area with teaching modules that follow the same diagnosis and treatment journey that patients go through.

The design of the Ida website’s takes it beyond a mere communication platform, giving it a central role in fulfilling the institute’s mission. The site is very popular—75% of all visitors stick around to learn more, unusually high for a website. And many of the online resources have been adapted into hands-on print tools for audiologists, including a “patient journey” step by step journal.

For further information, please contact brand strategy consultant Rikke Nalepa Olsen