Danske Bank Group needs no introduction—one of Scandinavia’s and the world’s high-profile financial services providers, the Group is well known to investors and the public alike. After a series of mergers in the 80’s and 90’s, senior management recognised the new larger Group would need a focused, articulate image of its own. They approached us for help in harmonising and modernising their brand, with a special focus on visually unifying its diverse elements to create one solid, coherent expression.

With so many services offered by different divisions, we began by establishing a clear brand architecture to find common ground. The identity work grew from a core concept of “simplicity”, which we also used as a benchmark for the assessment of every design element, from custom typography to signage and interior design. The resulting “modern yet classic” brand look reflects solidity, trust, and accountability—an expression of what every part of the bank stands for, applied at every conceivable touchpoint in the organisation.

All Danske Bank branches, products and divisions are united in a simple yet relevant brand expression that is easily recognised and appreciated by all stakeholders. The design manual we developed for internal and third party implementation of the brand’s visual elements won the Danske Design Prize. The Group’s advertising agencies have used the design as a cornerstone of the bank’s communications programmes. And we’re constantly reminded of the brand’s visual impact when prospective clients ask us for a “Danske Bank” brand.

For further information, please contact senior project manager Nicoline Klarskov