
BRAND IDENTITY
A taste of Danish
Creating a branded training farm for Andersen Bakery, Japan
Shaping expectationsAndersen Bakery is a Japanese company that built its global success on Danish breads and baked goods. To maintain the high standards they are known for, the organisation built a training facility where employees could spend two years learning about everything bread—from growing wheat to kneading dough. They came to us for landscaping, architecture and interior/exterior design proposals that would marry the brand’s Danish roots with the uniqueness of the Japanese landscape. | Finding the right mixThanks its Japanese and Danish roots, Andersen Bakery has a unique corporate culture that embraces values shared by both, such as a strong appreciation for both nature and art. So we applied a Danish angle to the architectural concept of the farm, basing it on the plotting of traditional Danish villages. The design approach used throughout the buildings and grounds is distinctly Danish modernism, the simplicity of which harmonises interiors with exteriors, and the buildings’ architecture with the surrounding Japanese landscape. | Schooling successToday, new trainees of the 5000-employee Andersen Group of bakeries live and work on the Andersen Geihoku 100 Year Farm, learning to grow and harvest wheat, mill flour, knead dough and bake bread in stone ovens. The farm and its buildings impart and encourage Andersen Bakery’s fundamental employee values: friendship and the act of creating with respect for nature. | More informationFor further information, please contact founding partner Bo Linnemann or senior project manager Lars Larson |





