Microsoft

New Global Microsoft Brand

Microsoft commissioned Kontrapunkt to assist in creating the global product brand identity for Microsoft Dynamics. Microsoft Dynamics is a new global brand for Microsoft's line of products in the business solutions field. Prior to this point, Microsoft had marketed its business management solutions under four different brands: Navision, Axapta, Great Plains, and Solomon. The new strategic brand ads another member to Microsoft's family of global brands including Windows, Office, MSN, Visual Studio and Xbox.