Selected Clients and Cases

Microsoft

Microsoft commissioned Kontrapunkt to assist in creating the global product brand identity for Microsoft Dynamics. Microsoft Dynamics is a new global brand for Microsoft's line of products in the business solutions field. Prior to this point, Microsoft had marketed its business management solutions under four different brands: Navision, Axapta, Great Plains, and Solomon. The new strategic brand ads another member to Microsoft's family of global brands including Windows, Office, MSN, Visual Studio and Xbox.

See the news article New Global Microsoft Brand for further information.

Danmarks Apotekerforening

In one of the most ambitious and largest identity programmes ever conducted on Danish soil, Kontrapunkt helped the pharmacies create a new visual identity.

See the news article The New Face of Danish Pharmacies for further information.

Egmont - We bring stories to life

Nordic media giant Egmont sought to strengthen its position in the mind of consumers and to enhance the collaboration and cross sales activities in the group - as well as to establish a team spirit across companies and dvisions. Executives and employees should know the group and feel proud about being part of it. Making the Egmont name more visible, Egmont would be the sender of all Egmont products across the group.

Child Inc: What if Denmark made parenting effortless?

Co-curating and contributing to the official Danish. Curation in collaboration with Bruce Mau Design, Plot, and DAC. See the news article Too Perfect: Seven new Denmarks for further information.

Kort & Godt - A “straight forward” retail brand concept for DSB, Danish Railways

In 2003 DSB decided to strengthen their position on the railway stations, by the development of the new “Kort & Godt” shop concept, which combines the purchase of tickets and general products in one shop.

With the DSB costumer promise in mind - “Makes it easy” - Kontrapunkt developed a total branding concept, including logotype, the red and green, transparent colours, commercials, packaging and products, online design manuals, signage and interior concept.

The future of Copenhagen

Copenhagen needs to be more creative, lively and a Mecca for videogame developers, fashion designers and musicians. Kontrapunkt has developed a new innovation strategy for The City of Copenhagen. Copenhagen is about being comfortable being different.

See the news article Vision: A brand new Copenhagen for further information.

ATP - The simple solution

In 2005 ATP (The Danish Labour Market Supplementary Pension Scheme) will lose its monopoly on the pension scheme market in Denmark. ATP recognised early the powerful tool of branding to prepare to the new and more competitive situation. Kontrapunkt’s work for ATP followed three main strands: positioning, visual identity and implementation.

Award winning visual identity for Billund Airport

International aspirations were fulfilled with the help of a new name, unique corporate typeface, uniforms, and interior design including a full signage and wayfinding system.

Full scale visual identity for Danske Bank

During the late 90's Danske Bank expanded widely in Scandinavia. A position of local roots in an international framework evolved into the largest Danish design programme to date. It includes over 40 logos and signage for 600 branch banks. The brand essence 'simplicity' is manifested throughout the identity.