Selected Clients and Cases
For more than 20 years Kontrapunkt has developed identities for large organisations, multinationals, and states. On this page you can see a selected list of clients and cases we have been working with.
Microsoft
Microsoft commissioned Kontrapunkt to assist in creating the global product brand identity for Microsoft Dynamics. Microsoft Dynamics is a new global brand for Microsoft's line of products in the business solutions field. Prior to this point, Microsoft had marketed its business management solutions under four different brands: Navision, Axapta, Great Plains, and Solomon. The new strategic brand ads another member to Microsoft's family of global brands including Windows, Office, MSN, Visual Studio and Xbox.
See the news article New Global Microsoft Brand for further information.
Download the case study (PDF, six pages, 1.5 mb, English only)
Danmarks Apotekerforening
In one of the most ambitious and largest identity programmes ever conducted on Danish soil, Kontrapunkt helped the pharmacies create a new visual identity.
See the news article The New Face of Danish Pharmacies for further information.
Download the case study (PDF, six pages, 448 kb, English only)
Egmont - We bring stories to life
Nordic media giant Egmont sought to strengthen its position in the mind of consumers and to enhance the collaboration and cross sales activities in the group - as well as to establish a team spirit across companies and dvisions. Executives and employees should know the group and feel proud about being part of it. Making the Egmont name more visible, Egmont would be the sender of all Egmont products across the group.
Download the Egmont case description (PDF, two pages, 80 KB, in English only)
Child Inc: What if Denmark made parenting effortless?
Co-curating and contributing to the official Danish. Curation in collaboration with Bruce Mau Design, Plot, and DAC. See the news article Too Perfect: Seven new Denmarks for further information.
Download Kontrapunkt’s contribution to the exhibition: Child Inc: What if Denmark made parenting effortless (PDF, 16 pages, 3.4 MB)
Kort & Godt - A “straight forward” retail brand concept for DSB, Danish Railways
In 2003 DSB decided to strengthen their position on the railway stations, by the development of the new “Kort & Godt” shop concept, which combines the purchase of tickets and general products in one shop.
With the DSB costumer promise in mind - “Makes it easy” - Kontrapunkt developed a total branding concept, including logotype, the red and green, transparent colours, commercials, packaging and products, online design manuals, signage and interior concept.
Download the DSB Kort & Godt case description (PDF, 27 pages, 2.6 Mb, in Danish only)
The future of Copenhagen
Copenhagen needs to be more creative, lively and a Mecca for videogame developers, fashion designers and musicians. Kontrapunkt has developed a new innovation strategy for The City of Copenhagen. Copenhagen is about being comfortable being different.
See the news article Vision: A brand new Copenhagen for further information.
Download the conclusions and ideas (PDF, 916 kb, Danish only)
ATP - The simple solution
In 2005 ATP (The Danish Labour Market Supplementary Pension Scheme) will lose its monopoly on the pension scheme market in Denmark. ATP recognised early the powerful tool of branding to prepare to the new and more competitive situation. Kontrapunkt’s work for ATP followed three main strands: positioning, visual identity and implementation.
Download the ATP case description (PDF, two pages, 90KB, in English only)
Award winning visual identity for Billund Airport
International aspirations were fulfilled with the help of a new name, unique corporate typeface, uniforms, and interior design including a full signage and wayfinding system.
Download the Billund Airport case description (PDF, 39 pages, 27.7 Mb)
Full scale visual identity for Danske Bank
During the late 90's Danske Bank expanded widely in Scandinavia. A position of local roots in an international framework evolved into the largest Danish design programme to date. It includes over 40 logos and signage for 600 branch banks. The brand essence 'simplicity' is manifested throughout the identity.
Download Danske Bank case description (PDF, 43 pages, 14.6 Mb)Download Danske Bank case summary (PDF, 2 pages, 56KB, in English only)
