DSB - Danish Railways

Kort & Godt - A “straight forward” retail brand concept for DSB, Danish Railways

In 2003 DSB decided to strengthen their position on the railway stations, by the development of the new “Kort & Godt” shop concept, which combines the purchase of tickets and general products in one shop.

With the DSB costumer promise in mind - “Makes it easy” - Kontrapunkt developed a total branding concept, including logotype, the red and green, transparent colours, commercials, packaging and products, online design manuals, signage and interior concept.