In a global world we face global challenges. The new M.Sc. in Global Development at University of Copenhagen will educate the minds to meet these challenges in the future. It reaches out to international, interdisciplinary and ambitious students who want to change the world. We developed a campaign to help University of Copenhagen attract these students. A series of posters, flyers and web banners with vibrant eye-level photos and bold statements like “Write tomorrow” and “Grow tomorrow” call to action and promise that this Msc. is about doing - not just knowing.
Yoghurt is big in Japan. So is Danone. We have recently designed two ranges of yoghurts for Danone in Japan – their classical yoghurt and a new series of dessert named “Mom’s choice”. Working with Danone in Japan has been a great experience and we look forward to future collaborations.
Light rail on the move
We are happy to announce that we have won the competition to design the 27 new stations and surrounding urban spaces for Copenhagen’s new light rail together with Gottlieb Paludan Architects, GHB Landskabsarkitekter and COWI. The line is 27 kilometers long and will connect the city along Copenhagen’s Ring 3.
Metroselskabet is very happy with the final team: “The competition has been tough and it has been a great process where we have picked four excellent winners”, says project leader Mikkel Kjær Jensen.
Read Metroselskabets press release to learn more.
Typography across continents
In a globalized world, Chinese and Western alphabets become increasingly intertwined. This brings a lot of new challenges for typographers. However, our Managing Director, Bo Linnemann, is at the rescue. With the ambitious research project Typasia, he aims to create a visual linkage between Chinese and Western sign systems. He recently presented his thoughts at the Passenger Terminal Expo 2014 in Barcelona, the world’s leading airport terminal conference. Airport passengers are easily confused when English letters and Chinese characters occur on the same sign. The different visual expressions too often give the impression of conveying different messages. Whether it is Chinese or English - every airport must speak with one voice. An aligned typographic language makes this possible and with Typasia communication across continents can be enhanced. Letter by letter. Character by character.
New DSB.dk on track
Congratulations to DSB on their new website, developed by OgilvyOne and Sorthvid. We are behind the website's tone-of-voice - a polite, friendly, yet precise writing style. The intention is to focus on call-to-actions and to make it easier for passengers to book tickets and get the information they need.
For a quick ride, take a look at the new website.